About Krush

Krush was born from a deep love and respect for the world of K-beauty.💜

My journey began back in 2019, when I started working with a Korean beauty brand and stepped into one of the most innovative and passionate industries in the world. For six years, I poured my energy into this field, learning firsthand how K-beauty continues to inspire, reinvent, and elevate the way we care for our skin.

When life brought me to Ireland, the idea grew stronger: I wanted to share the real essence of K-beauty with my new home. Not just the products, but the spirit of curiosity, creativity, and genuine care that K-beauty stands for. 

At Krush, we want to be your closest friend on your skincare journey. Our mission is simple but powerful:

1. Bring the real K-beauty experience to Ireland – straight from Korea, with authenticity at its core.
2. Curate only what truly works – carefully selecting products that deliver real results for your skin.
3. Keep it fair and accessible – because great skincare shouldn’t come with an unreasonable price tag.

This isn’t just about selling skincare. It’s about building trust, celebrating self-care, and ensuring you feel empowered and excited every time you take care of your skin.

Welcome to Krush — your next skincare crush. 💜